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Why Pebble Time, not Android Wear, is Apple Watch's biggest competition

Michael Simon | March 2, 2015
OK, Pebble's addition of color isn't enough to compete with a solid-gold Apple Watch Edition, but it could sway some customers from the Apple Watch Sport.

While we're all a little unsure as to exactly how Apple Watch will fit into our lives, Pebble has already sold more than a million of its smartwatches and set the standard for the kind of things we want to do on our wrists. Lack of touch aside, Pebble has a stable system in place with broad developer support, and its new color model only serves to enhance the experience. It might not ever have a 12-page spread in Vogue magazine, but Pebble Time could hold its own against the Apple Watch when it comes to user experience, at least until the latter has time to mature.

Of course, Pebble's $10 million Kickstarter haul is about as much money as Apple made while you read this article, but it's impressive nonetheless. Pebble is making a clear statement with Time: If you want Force Touch, haptic feedback and fancy navigation, buy an Apple Watch. But if you want an everyday smartwatch that pairs with your iPhone and handles notifications, give Pebble a shot. Pebble is the Casio to Apple's Tag Heuer--it won't turn many heads, but it could very well steal a few fence-sitters whose just can't justify an Apple Watch purchase.


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