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Why Motorola's low-cost Moto G can take over the world

Evan Dashevsky | Nov. 14, 2013
If this phone is as capable as Googlerola claims, the Moto G may be the Model T of the global smartphone market.

A global grab
Motorola claims their software-based approach to building the Moto G makes the phone faster and more responsive than the full-sized Samsung Galaxy S4. If the claims prove true—or even somewhat true—the phone's pricetag will prove to be a game exploder.

Google's Moto G should set the stage for low-cost smartphones that are faster and more functional, said Roger Kay, president and principal at Endpoint Technologies Associates.

"Google, like Microsoft, tries to put out products that go beyond reference designs to prove a point that there ought to be products like this. I'm assuming Google wants Motorola to make money, but not at the expense of the ecosystem," Kay said.

The past year has seen all the major manufacturers introduce less brawny versions of their flagship handsets at prices within the grasp of developing populations. Think Apple's iPhone 5c, the Samsung Galaxy S4 mini, or the HTC One mini.

There's a reason: The rising middle classes of Latin America and Asia is where all the growth is and where brand/ecosystem loyalty can still be sewn.

As long as the Moto G's performance is good enough (especially for users who have not had access to smartphones before), it has the potential to make a lasting imprint in the global market.

But perhaps the more interesting part of Motorola's $200 salvo is not how many individual devices it can sell, but the fact that it may create millions of lifelong adherents of the Google/Android ecosystem in the process.

This could be huge.

IDG News Service reporters Agam Shah and Mikael Ricknäs contributed to this article.


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