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Why Motorola should have built the Nexus 5 instead of LG

Armando Rodriguez | Nov. 1, 2013
We're never going to see a truly revolutionary Nexus phone again until Google decides to take a stand against the other Android smartphone manufacturers. It's time for Google to drive Android forward with a more holistic hardware-and-software approach, and make Nexus mean something again.

Google Nexus 5

Google's Nexus phones have become irrelevant for all but the most ardent Android fanboys. Although the Nexus program was launched three years ago to show off the very best that Android has to offer, Google's newly announced Nexus 5 doesn't push the envelope as much as earlier Nexus phones.

Google is stuck between a rock and a hard place: Its hardware partners don't want to innovate when building the company's Nexus phones; they want to save all the cool stuff for their own brands. But Google can't just use its Motorola division to build cutting-edge phones with exciting new features without burning bridges with Samsung, LG, Sony, and HTC. Those guys are already trying to build their own ecosystems and Google doesn't want to push them even further over the edge.

More of the same
In terms of hardware alone, Nexus 5 doesn't seem like a bad phone—its high-end specs ensure it will be relevant for at least a year. But it's essentially identical to recent phones released by Samsung and LG. In some ways the Nexus 5 is an inferior product because LG, which built the handset for Google, released its own phone with all the same hardware but more software enhancements. Under the hood, the Nexus 5 is a stripped-down version of the LG G2, just like the Galaxy Nexus was a stripped-down version of the Samsung Galaxy S III.

The biggest draw of Nexus phones is that they get timely Android updates directly from Google, but the market has shown that most people don't really care about that. Ever since Android 4.1 Jelly Bean, most of the updates to Android have been minor tweaks that don't deliver much in the way of new, consumer-facing features. Instead, Google has slowly started spinning off key components of the OS to the Google Play Store as standalone apps. So, as long as you bought your Android phone in the last year or two, you'll still have access to the latest version of Gmail, Maps, and Google Now.

Indeed, without any killer, exclusive features, you have very few reasons to buy a Nexus 5. Unless you're a developer who needs constant access to the latest version of Android, or insist on buying an unlocked phone, the Nexus 5 is no better than any of the other high-end phones already released this year. In many ways it's just another Android phone, and would fade into obscurity if it weren't for the big, bold NEXUS on its back.

It's becoming increasingly obvious that the companies Google partners with to make Nexus phones are reserving all the coolest features and innovations for their own branded handsets. Of course Google owns Motorola, but has held back on using its acquisition to build its Nexus devices for fear of upsetting its hardware partners. But maybe it's time to start playing favorites.

 

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