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Why Microsoft’s HoloLens is the next big enterprise thing

Jonathan Hassel | Feb. 17, 2015
HoloLens could be the next big thing in business computing and can be used in some way to provide a better customer experience, improve business collaboration and so much more.

People are excited about the gaming aspect of HoloLens. Building Minecraft structures on Mars, or immersing yourself into first person shooter games in a way even the Oculus Rift did not allow you to experience. The technology is amazing; Microsoft Research has long been on the forefront of cutting-edge technology, almost to the point that their projects can sometimes seem indistinguishable from magic. Microsoft Research is a group of highly talented, intellectually gifted, top quality researchers and academicians that really develop some of the most interesting and bleeding edge technologies around.

HoloLens Is Huge for the Corporate Crowd
HoloLens has a future that not everyone quite grasping at the moment. That is, its future in business. Gaming is fun, sure, but these devices can be used in almost any business in some way to provide such a better experience for customers that I suspect they will be throwing money at you.

This device can be used in business collaboration settings, too. Imagine an interactive business review, where you literally move numbers around on a page. Imagine an earnings presentation where you can actually transform bar and pie charts to answer questions and derive insight. Even consider an analytics angle: What if you can take a virtual walking tour of all of your New York customers' buying habits in a certain Brooklyn location?

Also, consider the potential of HoloLens alongside the absolutely gorgeous and eminently usable Surface Hub product, which was also announced at the event. Surface Hub (no, not the utility installed on all Surface Pro 3 tablets - kudos go to Redmond for yet another product naming clash) is the premium office conference room display with a reasonably powerful computer included at no additional charge - 4K resolution with a couple of display sizes, with the largest reaching a giant 84 inches diagonal, a Windows 10 computer, Office, Cortana and more, and it is touch sensitive and you can use pens on it, too. It is, literally, meant to be the hub of the conference room.

Consider what types of applications you could have while teaming up with colleagues or having a product design review on an 84-inch screen with everyone in the room using HoloLens, able to make design changes in 3D (and perhaps 4D by the time this all makes it to the market) or change the colors on parts.

Imagine how a large airplane manufacturer might use HoloLens together with the Surface Hub-or even just HoloLens by itself-to walk airframe customers through choosing interiors, which they can see virtually installed instantaneously. Imagine how large homebuilders can revolutionize their design centers by walking customers through the empty shell of a house with a couple of HoloLens units and show all sorts of upgrades, custom features, structure changes and more.


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