iOS 7's overhaul isn't just a matter of taste (though I'd say Jony Ive is the Design Within Reach to Forstall's Ethan Allen); it's the necessary step in a new and exciting direction. With this shedding of false 3D in favor of the slightly more real and kinetic 2.5D, Apple is trying to make the device itself disappear. The lightness and airiness of iOS 7 somehow lends an already-thin device the impossible illusion of an ultra-slimness that contains multitudes.
And to the girls at App Camp, I'd say: "Apple did it because after six years it was time to move on. I can't wait to see what you make."
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