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Why decent training for online could give Australia a golden era of retail

Paul Greenberg (via AFR) | July 22, 2013
There is a gaping disconnect between the curriculums being designed for our emerging retail talent and what the new retailers actually need.

Of course the customer centricity and data granularity of the new retail requires greater precision around the traditional but crucial retail skills of merchandise planning, buying and customer service. But I am afraid current curriculums are not keeping pace with these changes.

The reasons why Australian retail seems to be falling so far behind Australian customer expectations are complex.

But surely a forward-facing curriculum, highly cognisant of the new retail realities, must underpin an Australian retail renaissance.

As John F Kennedy once said: "Our progress as a nation can be no swifter than our progress in education. The human mind is our fundamental resource."

Paul Greenberg is the chief executive officer of the National Online Retail Association.

 

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