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Why ComiXology ditched Apple's in-app purchase system

Moises Chiullan | April 30, 2014
ComiXology made some big changes over the weekend, removing in-app purchase from its iOS app. In the same breath, the digital comics reader added in-app purchase capabilities to its Android app, using its own payment processor rather than Google's. These moves come less than a month after Amazon bought ComiXology, adding fuel to the speculative fire about why ComiXology is overhauling its mobile offerings.

So from ComiXology's perspective, having Apple in place as a middleman was a choice, not a requirement. And over time, the choice became less attractive for the company. Some industries can support giving away 30 percent of their sales; the comics industry, where the margins are razor thin as it is, cannot. Comics need fewer middlemen, not more. And that's why ComiXology moved in a new direction.

 

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