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Why car companies need to become tech companies

Rob Enderle | Jan. 26, 2017
The biggest risk any industry faces is its inability to change. In the automobile industry, if things don’t change, columnist Rob Enderele writes, there are likely to be fewer car companies left, especially U.S. car companies.

I’m reminded of Thomas Watson Jr.’s comments when he was designing IBM to survive the coming changes and assure IBM’s more than century long life:

“I firmly believe that any organization, in order to survive and achieve success, must have a sound set of beliefs on which it premises all its policies and actions.

Next I believe that the most important single factor in corporate success is faithful adherence to those beliefs.

And, finally I believe if an organization is to meet the challenge of a changing world, it must be prepared to change everything about itself except those beliefs as it moves through corporate life.”

It has been clear that the biggest risk any industry faces is its own inability to change and if things don’t change, when the dust of the next technology wave settles we’ll have far fewer car companies. Currently, only Japan seems to be taking this threat seriously as a country.  


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