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Why C-Suite executives need to shine on social media

Matt Kapko | March 19, 2014
Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.

"That means that the way companies represent themselves, their product, their service, their talent, their brands, all of that is moving to a much more decentralized model where the world revolves around the individual employee instead of revolving around the marketing department."

 

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