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Why Apple will make smart glasses

Mike Elgan | Jan. 23, 2017
Instead of making unfashionable smart glasses, Apple will make fashionable glasses smart.

Apple demonstrated as much with its Apple Watch, which comes in a dizzying variety of types, faces and bands.

I think the world of mainstream smart glasses is coming. These glasses will have to look just like regular prescription glasses and sunglasses. And you'll be able to order them as a check-box item whenever you get your regular glasses.

When you think of smart glasses as ugly, bulky and dorky like today's smart glasses, it doesn't seem like Apple would enter the market.

But when you realize that tomorrow's smart glasses will look like ordinary glasses, that they'll be mainstream consumer devices, and that they'll be luxury fashion goods, it's clear that Apple will definitely want to get a share of the market.


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