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Why an IT services firm sponsors the New York City Marathon

Jen A. Miller | Oct. 5, 2016
Typically, major marathons are sponsored by financial services companies not IT services companies. Here’s a look at why TCS decided to sponsor the New York City Marathon and why it’s working.

Apps and software are not things that most people see (and runners shouldn't be seeing on race day because they're running not playing with their phones), but these things matter for the future of both companies. Capiraso of NYRR says that the TCS partnership has worked so well because they are aligned "with our vision and how we can be technologically advanced for the running community and their real interest in community and supporting community efforts."


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