Photo - (Centre) Rohan Krishnalingam, Group Chief Operations Officer, RHB Banking Group; (second from right) David Chong, Group Chief Digital Officer, RHB Banking Group and (far right) Jambugesvarar, Head of Digital Strategy & Innovation, Group Technology, RHB Banking Group; with winners of the Fintech Hackathon..
RHB Group's second fintech hackathon in Kuala Lumpur attracted more than 230 digital enthusiasts to collaborate and co-create solutions in Digital Banking.
Organised at the end of July 2017 with Startupbootcamp, the focus this year was tight on customer banking needs.
Themed 'Hacking Customer Engagement in Digital Banking,' the intention rested on how technologies could enhance better customer interaction.
When explaining the thinking behind the hackathon, RHB Banking Group's chief Digital, Technology and operations officer, Rohan Krishnalingam, said: "The key to delivering superior customer experiences is innovation, which is best achieved through collaboration and leveraging on strengths within and outside of RHB, making this one of the main objectives of this hackathon."
Krishnalingam went on to say that "in this digital age, customers are increasingly expecting a simple, fast and seamless user experience that is mobile, flexible and engaging."
"Financial technology (fintech) will help us become a financial partner that offers holistic and comprehensive solutions," said Krishnalingam. "We are confident that ideas from this hackathon will further propel our digitalisation efforts and help us to enhance our offerings to meet the evolving needs of our customers."
Participants of the hackathon were given 48 hours to generate ideas on how to integrate customers' banking needs with their digital social lives.
They were also challenged to increase functionality and usability of current digital banking platforms while assuring customers safe, friction-less, timely, and convenient services.
"Hackathons are fantastic opportunities to achieve innovation quickly. If you put over 100 passionate, driven minds together in a room for 48 hours, you will have a recipe for some exciting new ideas," said Sam Hall, programme director of Startupbootcamp FinTech, Singapore.
"Partnering with RHB for this hackathon allows us to bring rich resources to the participants--experienced mentors can give insights to the hackers as well as receive insights from these innovators," Hall added. "This reciprocal relationship and mutual benefit is exactly what Startupbootcamp seeks to achieve through its hackathons."
Organisers have shortlisted the top 20 teams for final pitching from an initial group comprising 30 teams.
For some other RHB news, see:
RHB continues Digital Journey, hosts Fintech bootcamp for Malaysian startups
Encouraging digital innovation in Malaysia's financial sector: RHB
This is how Malaysia's ICT industry will transform in the next three years: IDC
The latest edition of this article lives at Computerworld Malaysia.
Sign up for CIO Asia eNewsletters.