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What's Apple achieved since Steve Jobs died? Er, quite a lot

Craig Grannell | Oct. 7, 2013
Apple can't innovate any more? The evidence suggests otherwise

Without its visionary founder, Apple's done nothing. Apart from new iPhones. And iOS 7. And OS X Mavericks. And a new Mac Pro. And some other stuff too. On the second anniversary of Steve Jobs' death, we present a history of Apple in the post-Jobs era, and look back over the company's many recent achievements.

Steve Jobs
The late Steve Jobs

Quite a few technology pundits appear to be stuck in some kind of 'delusional stupid' loop, banging on about how Apple is DOOMED and DOOMED and also DOOMED without enigmatic founder Steve Jobs. He was, they argue, a man who, through some kind of visionary tech magic, created at least 17 new devices before breakfast, before disrupting an industry or two over lunch. In the afternoon, he made new operating systems, just for fun.

When pesky reality makes a loud tutting noise and offers a disapproving glance, the true story becomes clearer: Jobs was indeed a visionary, but he happened to be surrounded by brilliant minds; and after the sad death of Apple's founder, those minds have gone on to create brilliant things. As ever with Apple, innovation has been mixed with iteration, leading to major OS overhauls, some big shifts in company policy, a small pile of new products, and many millions of sales.

Here are some of the highlights we'd like to scrawl on certain pundits' heads in marker pen:

1. Three new iPhones (ish)
The iPhone 4s (formerly 4S, because the letter S was bigger in the old days) was the last iPhone Steve Jobs saw announced. Since then, we've had three more: the iPhone 5, the iPhone 5s and the plastic-fantastic iPhone 5c.

For the first time, the line isn't just bumping previous tech down a level when a new model is released: although the 5's guts are similar to the iPhone 5's, the new design represents an attempt by Apple to widen the iPhone's market.

The iPhone 5c (left) and iPhone 5s. Would Jobs have approved of a plastic iPhone?

2. iOS 7
Jobs apparently loved all the textures within iOS, which is presumably why Game Center looked like it had wondered in drunk from a casino and half of Apple's other iOS apps were clad in fake wood. iOS 7 still has a ton of skeuomorphism, despite what some might claim, but it certainly lacks as many textures. Instead, the OS boasts a minimal theme based on spindly type, white space, and careful use of colour. (Game Center, naturally, still sucks.) In use, it doesn't feel like something that sprang from the mind of Jobs.


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