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What to expect from Apple's next iPhone event

Lex Friedman, Dan Moren | Aug. 13, 2013
Signs point to Apple holding another of its trademark special events next month.

Often, the most exciting Apple announcements are the ones that we're not expecting at all. Just a couple years ago, no one expected Siri, with the only rumors about that technology appearing within hours of that Apple event's kickoff. So while we know what we're expecting, perhaps the single thing to anticipate most eagerly from Apple on September 10 is the unexpected.


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