Sony still harbors ambitions of breaking into the top three in the smartphone market, however, and some analysts, at least, think the company may be well positioned to build a little momentum in the closing months of 2013.
By contrast, Google's announcement that Version 4.4 of Android would be named KitKat not Key Lime Pie was much more surprising, representing as it does a reversal of the company's previous policy of avoiding brand names in the sweet labels for its Android versions. Most of the focus so far has been on the fact that Google went all cross-promotional with KitKat, partnering up with candy maker Nestle, who released a nice spoof of those twee design videos we see so much of in the smartphone world.
Given that the tech world has too much time on its hands, this has already spawned parodies of its own.
Interestingly, a since-pulled intro video for KitKat may have "accidentally" outed Google's next Nexus device a Google employee can be seen using a hitherto-unseen phone to take pictures of a KitKat Android statue. The Verge has a copy of the video in question. The phone being used by the fellow in the olive polo shirt at about 38 seconds is what started the hubbub.
Thanks to the KitKat news, we'll all be treated to Android Police's David Ruddock shoving a Key Lime Pie in his face on the next installment of that site's podcast. I'd say that it will teach him a lesson about shooting his mouth off, but he gets to shove a sweet dessert in his face hardly the least pleasant consequence for losing a bet I can think of.
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