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What is programmatic advertising?

Matt Kapko | Oct. 31, 2014
Programmatic advertising is catching on like wildfire in the digital media space - but what confusion exists over what the term means. Here 6 digital marketing pros define what it is and what it means to the digital industries.

[Programmatic advertising is ]the automation of buying and selling of ad space online and on mobile devices.

"Just to be at the core of where everything's moving in the digital space [is exciting]. You can see with the digital spending on programmatic, it's at $10 billion right now and heading towards $20 billion in a few years." Travis Volk, regional sales manager, ChoiceStream

"[The automation aspect of programmatic advertising is very important]. Being able to basically get everything through one system, so you're not doing managed service by it.

"So it's quicker, it's more efficient, it's scalable and privacy safe."Sean Neems, senior director of sales, Tapad

 

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