One reason for that is automakers have historically not established hard firewalls between vehicle infotainment systems and vehicle control units, so once a hacker gains access to the head unit, the vehicle's more critical systems -- such as braking and acceleration -- are exposed.
Jeremy Carlson, IHS senior analyst for Autonomous Driving, said automakers should be working on an "iterative design" of cybersecurity that marries hardware protection with software.
Security software should be able to determine what types of messages are being transmitted between hardware systems and detect aberrations that could be attacks, Carlson said.
While connected cars do present a greater security risk, the technology also offers tremendous potential for additional services and applications.
Two companies expected to go head to head with traditional Tier 1 automotive suppliers, and win, are Apple and Google.
Apple's CarPlay and Google's Android Auto will be adopted as native interfaces, or smartphone mirroring applications, across the carmaker community, according to Carlson. And it won't be one or the other -- it will be both.
"CarPlay and Android Auto are already drastically undermining the native [IVI] system makers," Carlson said. "This is one of the biggest disruptions to the [IVI] space. Even if you look back on personal navigation devices, this is much more fundamental. Being able to bring content into the [IVI] with smartphones...really does fundamentally change what consumers want in center stack."
Juliussen agreed, saying: "Apple and Google will to a large extent take away most of business from automakers through cloud-based services over time."
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