BlackBerry is not fading into oblivion--at least not yet. It's still possible that BlackBerry will stay in the mobile device game and continue clawing and scratching for market share.
Melancon thinks it can be done, but the odds are against it. "Remember--most people wrote off Apple a long time ago, and they reinvented themselves like nobody's business," he says. "However, simply trying to mimic Apple won't work for BlackBerry."
It's possible BlackBerry could coordinate some strategic alliances or put its vast intellectual property to good use in ways that will enable it to remain profitable. However, any hope of being a dominant player in the smartphone arena is essentially dead.
Mike Muhney, founder and CEO of VIPOrbit, sums up with his thoughts on the fate of BlackBerry. "My only comment is one of gratitude for them as they, in my opinion, chiefly brought mobility to collaboration in an era when email was the universal and overwhelming choice of communication with others," he says. "The market always demands more, ultimately, and it is sad that they didn't see far enough and soon enough to recognize that."
What should the BlackBerry epitaph say? Melancon suggested, "We changed the world--and it kept changing right out from under us."
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