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What Apple's WWDC announcements reveal about products to come

Michael Simon | June 19, 2014
To a casual observer, Apple's big show may have seem to produced very little of consequence but to savvy Apple watchers, it was a wellspring of potential

Surprise factor
But above all, if there's one thing we can take away from WWDC, it's that Apple can still keep a secret. From Swift to Handoff, Quick Type to iCloud Drive, Apple truly kept us on the edge of our seats during the keynote, even without any hardware announcements to grab the headlines. Throughout the entirety of the fun, lively presentation, Cook and Federighi seemed to revel in the reaction of the crowd in a way not seen since Steve Jobs himself controlled the slide clicker.

But it wasn't just about what we saw on the stage. WWDC returned an air of mystery and excitement to Apple that had been missing from some more recent events; now that it has manufacturing plants all over the world, Apple can't possibly keep everything under wraps, but Cook proved he is serious about doubling down on the secrets that matter.

And it's a pretty good bet that he'll pull a couple more out of his hat before the year is up.

 

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