For example, consumers may upload workout and sleep monitoring data into online personal health records.
"You don't necessarily want many applications in different places, but in one centralized place," Adhadome said. "Personal fitness records will be cloud based. It becomes a free-for-all in terms of where your data goes."
Last year, the amount of information created and replicated surpassed 1.8 zettabytes (1.8 trillion gigabytes), growing by a factor of nine in just five years, according to IDC's Digital Universe study.
While 75% of the information in the digital universe is generated by individuals, less than one-third of all stored data today has even minimal security or protection. Only about half the information that should be protected is protected at all, IDC stated.
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