Carmaker Volvo has created a safety system that alerts both a driver and a cyclist when they are in danger of colliding with each other through its connected car cloud.
The two-way communication system pinpoints the proximity of a connected car and a cyclist's smartphone app using GPS.
Volvo's existing cloud-based safety system will recognise a cyclist's position through GPS and will alert the driver through the dashboard.
Additionally, if a collision is predicted, a red warning light will flash in the cyclist's helmet so they know to reduce their speed, even before they see the car.
The World Health Organisation predicted that traffic crashes will kill around 1.9 million people by 2020. Cyclists suffered 31 percent more serious injuries in 2013 than in 2009.
With the influx of bicycles onto UK roads thanks to government cycling schemes and Transport For London's biking scheme, it is hoped the prototype will assist when cyclists are in blind spots like road bends or during the evening.
The technology - which will be demonstrated during technology event CES in Las Vegas this week - was developed in partnership with Ericsson and leading Swedish cycling gear firm POC.
Volvo first introduced a cyclist detection system with automated emergency braking in its connected cars in 2013.
It announced a safety system for trucks last year following rival Honda, who described aspirations for a "collision-free society" through its growing research and development in September.
Volvo's CIO Klas Bendrik said: "The partnership between Volvo, POC and Ericsson is an important milestone in delivering against our future vision in which cars will not crash. By exploring cloud-based safety systems, we are getting closer to eliminating the blind spot between cars and cyclist forever, thereby avoiding collisions"
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