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Virtual reality gains a small foothold in the enterprise

Maria Korolov | Oct. 23, 2014
Prototypes and simulations based on virtual reality can save companies millions.

The general population is also more used to technology than they were 20 years ago, she adds, and there are more companies creating content for the new virtual reality platforms. Her own company creates applications in virtual worlds for NASA and other enterprise clients.

"We're doing things like making virtual worlds that will help astronauts on long-duration space flight missions," she says.

Today, most enterprise virtual reality is internally focused, she says. That is likely to change as more of this technology gets into the hands of consumers, and she's looking forward to working on consumer-focused projects.

"If everyone has a 3D head-mounted display, there's no reason not to feed a preview of that new product," she says. "Create emotionally evocative, 3D immersive ads, so all of a sudden they feel like they're on the mountain, about to ski down with my new snowboard."

 

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