Beyond VR, G-Star held other attractions. For more casual game players, some developers were already targeting smartwatches as a platform. Especially in developed markets, the wearables are an appealing platform for game developers, considering that there is an increasing pool of players and not many competitors, according to G-Star attendee Christopher Kassulke, CEO of Handy Games, a German game developer and publisher.
"Gaming means you have fun together. We don't really believe that you can have fun together when everyone is wearing glasses or headsets, it just doesn't look nice," Kassulke said.
Handy Games specializes in what he calls "snacks" or casual games such as casino slots, racing, or simple arcade games, and the platform for those kinds of content are moving on to wearables from mobile devices, he said.
"You played mobile games for one to three minutes eight years ago, nowadays you play on your mobile devices for a longer period of time, but 'snacks' are missing and that's what we're coming up with on the smartwatches."
He also saw opportunities where health-tracking apps meet games on smartwatches. For example, when users reach the goal of 10,000 steps, they get bonus points within their game apps.
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