Intelligent video analytic solutions can boost retail success and improve public safety, according to IT and network technologies pioneer NEC.
The ever increasing property rentals and increasing population density are driving Hong Kong's retailers, property managers and the government to create a more sustainable business environment.
This goal can be achieved by new capabilities such as facial recognition as these can significantly raise the standard of customer relationship excellence.
NEC, a pioneer in facial recognition technology, notes that new capabilities can identify important customers when they arrive and alert staff to take immediate action.
"Sophisticated techniques such as people counting, dwell-time analysis and heat mapping - identifying what customers are really interested in - can enable retailers to maximise the earning power of their stores," said Elsa Wong, managing director of NEC Hong Kong.
Transforming the shopping experience
Hong Kong's retailers, property managers and the government can transform the shopping experience by leveraging advanced wi-fi and mobile-based network solutions that can now support much more sophisticated applications.
NEC claims its largescale video processing technologies can perform advanced video analysis such as behaviour detection and person identification at least three times more efficiently than conventional technologies on a single server.
The company's technologies can also address compute-intensive video processing demand by controlling the level of processing in response to the content of images captured by surveillance cameras.
NEC has researched facial recognition technology for more than 20 years. Its newly developed video surveillance technologies can streamline processing though analysis triggered by image content; and streamline processing in accordance with user preferences.
"Facial recognition is also a fantastic tool for other applications. Banks, the hospitality sector and even prestigious residential developments can deploy the technology to allow authorised people to enter sensitive or private areas, and keep everyone else out," added Elsa.
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