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Users in Asia prefer smaller tablets and larger smartphones: Appier

Zafirah Salim | Oct. 23, 2014
Marketers need to develop different content based on the various screen sizes and the advertisement layout on the different devices.

"The report reveals how incredibly complex the modern marketing environment is, as well as the growing importance of cross-screen targeting in the marketing mix as consumers spend more time on multiple devices," said Chih-Han Yu, co-founder and CEO at Appier.

"Appier's technology allows marketers to deliver highly personalised, relevant and well-timed content to people on the right device. At the end of the day, ensuring that great user experience is what adds value," he added.


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