Photo - .(from left) Vijian Chan Wai Yew, Brand Manager, Ninetology ASEAN; Shah Redza Hussein, Executive Director of Malaysian Nature Society; Sean Ng Chee Heng, Chief Executive Officer, Ninetology ASEAN; Tan Kim Ming, Director of Yayasan Maha Karuna; and Beh Heng Thye, Chief Operating Officer, Ninetology ASEAN
An unique 'Smart Communication' system has been launched in Malaysia, which will integrate connectivity, content, software hardware and other elements, according to Malaysia-based mobile device firm Ninetology Marketing.
Speaking on 12 November 2012, Ninetology's chief executive officer Sean Ng said a new era for mobile technology has been made possible by the company's system. "Our smartphones and tablets are only one portion of the core of our business ecosystem. Completing the system is Ninetology's comprehensive communication package consisting of connectivity, content, software, hardware and smart ecology elements."
"We are proud to be the first organisation in Southeast Asia to incorporate these five crucial elements in our integrated business model, and this is Ninetology's biggest strength," Ng said.
Ninetology's framework covers connectivity with ASEAN telco providers and mobile partners while all content sources and device applications can be customised for better user interface (UI) and user experience (UE), he said.
"Content and data storage are delivered and uploaded in the cloud for simplified management. Meanwhile, the integrated Operating Systems (OS) offer easy-to-use communication, organisation and customisation processes," said Ng.
Sight set on ASEAN market
Ninetology, which was founded in August 2012, also took the opportunity to launch its latest line up of Android-powered smartphones and tablet installations - the Black Pearl II, Stealth II, Outlook Express and Outlook Tablet.
"We are proud to introduce our new line of smartphones and tablets for Malaysian consumers alike. Ninetology has definitely proven its capabilities when we earned a significant market share in the local mobile device industry since our launch in August this year," said Ng. "We have been experiencing tremendous growth and thus, we have decided to step up to the game by unveiling our latest devices."
He said the company has taken an additional green step by venturing into an area called Smart Ecology, a recycle and refurbishment of mobile devices programme, which is in partnership with the non-profit organisation, Malaysian Nature Society (MNS).
Ng said that in support of MNS' "Recycle for Nature" campaign for corporate companies, Ninetology would be gathering faulty or unused mobile devices nationwide for a 'Green Chemical' recycling system which segregates specific phone components into its respective categories such as glass, plastic, metal and motherboard.
"Using the salvaged phone components, Ninetology will be responsible for the creation of an entry level smartphone, 'Palette' which runs on Gingerbread Android 4.3 OS. This phone will be available nationwide," he said.
"Our name is derived from the basis of our foundation - the nine distinct mobile product series and services. Together with our intelligent, experienced professionals from various divisions, we have been working on this business concept for 10 years to provide outstanding performance and impactful solutions," said Ng.
He added that in September, Ninetology introduced its products and services to the Indonesian mobile devices market and engaged Indonesian artist and actress, Agnes Monica as their brand ambassador. The company will be progressing into the Vietnam, Cambodia and Singapore markets by the end of year 2012.
Since August 2012, Ninetology has sold 20,000 units of smartphones in Malaysia and 15,000 units in Indonesia. It also has sold 8,000 units of tablets in Malaysia and 6,000 units in Indonesia.
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