UltraServe has launched a new social media tracking solution for its hybrid Platform-as-a-Service (PaaS) offering, SmartStack.
The system is designed to scale the solution automatically to meet demand based on social media activity.
The Sydney-based firm claims the solution enables its Cloud-delivered infrastructure to pre-emptively scale before demand starts growing. SmartStack Social Scaling is exclusive to the hybris commerce platform.
UltraServe platforms manager, Troy Fisher, said a complex commerce application configured for traditional auto-scaling could take as long as 10-20 minutes to scale up after a wave of demand started growing.
"During high traffic campaigns such as those driven by ads on TV, you have just seconds to respond."
"Anything that can be done to pre-empt demand delivers a better customer experience — which is exactly why we've incorporated social media-aware scaling into SmartStack.
"In real time, SmartStack looks into social media channels such as Twitter for specific search phrases that might indicate a customer is going to receive a strong traffic surge. Event-based triggers then adjust the capacity accordingly.
"Normally, scaling doesn't start until the water is around your neck. This new functionality allows us to read signs from the social media horizon to identify when a large wave of demand is on the way."
UltraServe provides on-demand e-commerce platforms to clients in Australia, New Zealand, Asia, the Americas and Europe.
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