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U Mobile plans East Malaysia harvest festival celebration

AvantiKumar | June 3, 2014
Jasmine Lee of U Mobile said the telco is also focused on increasing market share in East Malaysia.

Jasmine_ U Mobile modified 

Photo - Jasmine Lee, Chief Marketing Officer of U Mobile.


Malaysian telco U Mobile has launched two campaigns - "Lucky 30" and "Borneo Quest" - to celebrate the Hari Gawai and Pesta Kaamatan harvest festival season in East Malaysia.

During the announcement, U Mobile chief marketing officer Jasmine Lee said the company encouraged customers to be connected with their friends and family during the festive season.

"We would like to take this opportunity to celebrate both the Hari Gawai and Pesta Kaamatan with our customers in East Malaysia by rewarding them as they stay connected with their loved ones this festive season," said Lee.

"Both the 'Lucky 30' and 'Borneo Quest' campaigns attest to our commitment in bringing consumers gratifying mobile experience while enjoying high quality services at market-best rates," she said.

Following the telco's recent expansion in the East Malaysian market, both campaigns will reward U Mobile prepaid subscribers in Sabah and Sarawak.

From 20 May to 19 July 2014, the 8-week campaigns will run concurrently, providing a reward opportunity for U Mobile prepaid subscribers to enjoy bonuses and benefits while enjoying the telco's high speed mobile internet, as well as its good quality voice services, said Lee.

"We see great growth potential within the East Malaysia region, as smartphone adoption and penetration is on an upward trend here. We are excited about the plans and initiatives we have in the pipeline for this region," she said.

For more information, please visit the U Mobile Malaysia website.


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