Photo - Jaffa Sany Ariffin (second from left), CEO of U Mobile and Lim Kim Heng (second from right), Managing Director of Senheng Electric (KL) Sdn Bhd exchanged mock agreements to signify the beginning of the dynamic partnership. The ceremony was witnessed by Alex Tan (left), U Mobile's Director of Sales and Eric Mah (right), Senheng's Head of Finance Division.
A new partnership with Senheng Electric KL will allow telco U Mobile to offer its products and services to all 102 Senheng outlets and 28 senQ Digital Stations throughout Malaysia.
Senheng Electric KL (Senheng) will also handle U Mobile's device fulfilment, serving the telco's dealers with the supply of smartphones and other mobile devices, said U Mobile chief executive officer, Jaffa Sany Ariffin.
"Through this pact, we are providing greater accessibility to consumers across the nation to purchase our products and services, enabling them to enjoy our high-speed mobile Internet, quality services and great value propositions," said Jaffa.
"By partnering Senheng, we are adopting a more systematic approach in managing the logistics and operations of the distribution aspect of our business," he said. "This helps us manage our resources more effectively and, more importantly, gives us the capability to offer a greater variety of the latest mobile devices which will make us more competitive in the market."
During the signing ceremony, which was witnessed by representatives Asus, HTC, LG, Nokia, and Song, Senheng managing director, Lim Kim Heng, said: "Our affiliation creates attractive financial opportunities for both organisations. With our shared commitment towards a common goal, we have seeded the foundation of a very successful partnership."
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