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Twitter and O2 partner to help SMEs with social media and advertising

Antony Savvas | Nov. 18, 2013
Eligible UK SMBs will also receive a share of £1 million of free advertising credit

O2 and Twitter have entered into an exclusive partnership to support UK small businesses with social media management and Twitter advertising.

The companies say they will work together to help small businesses in the UK better promote themselves and engage with existing and new customers.

O2 will provide educational content from Twitter, specific to the small- and medium-sized business (SMB) audience, with marketing tips and best practice advice.

Eligible UK SMBs will also receive a share of £1 million of free advertising credit on Twitter's self-service advertising platform, which has just been launched.

In addition, O2 Business is launching an O2 social insights tool to provide small businesses already using Twitter with advice to improve their social media output and activities.

The O2 offering includes a Social League - a social media leader board where small businesses can track and rank themselves against all the other companies that have signed up - and a dashboard that enables small businesses to check how their social activity is performing, monitoring their influence, outreach, milestones and achievements.

A Social Toolkit also includes content delivered straight to each member's account, providing useful tips, guides, FAQs and case studies on social media best practice. Content will be sourced from the UK's "best social media channels and news sites", said O2.

O2 Business is giving qualifying businesses that sign up to its Social League a kick-start with a £50 credit to spend on Twitter's small business advertising platform.

Barry Collins, director of SMB EMEA at Twitter, said: "We are excited to be working with O2 to help SMBs in the UK effectively market themselves on Twitter, both organically and using our self-service advertising platform."


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