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Tweets about TV programs prove Twitter's earned media value

Matt Kapko | March 26, 2014
New industry research, commissioned by Twitter, Fox and the Advertising Research Foundation, reports that social activity around television is still mostly a live event as 72 percent of users who tweet about TV do so while watching a live broadcast.

Actors and other talent from shows are the most preferred source for TV-related tweets with 40 percent of users saying they prefer to see tweets from an actor or cast members.

Meanwhile 26 percent prefer being exposed to tweets from friends and family, and just 18 percent prefer seeing TV-related tweets from the official show handles. The long tail of TV-related tweets reaches beyond Twitter as well, with 60 percent of those surveyed saying they took immediate action on other social platforms.

For the survey, db5 recruited 12,577 users on Twitter.com and the official mobile app over a two-week period. To help ensure a random and robust sample of individuals for its report, the firm says participants were queried within 24 hours of prime time activity on Twitter.

 

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