The Internet has drastically changed the way we go about our daily lives, from communicating to shopping. Today's consumers are used to being connected all the time, engaged with several different devices throughout the day. Consumers expect to be able to research a product on their smart devices, order it from their desktop at work or the tablet at home.
Beyond just the thought of omnichannel for retailers with a physical presence, is the concept of multi-screen and multi device customers. The drivers for many technologies from Responsive Design to In Store pickup are all focused on providing a seamless customer experience to the end user, no matter what device they are using or where they are using it from.
The booming e-commerce market as well as the high proliferation rates of smart devices in Southeast Asia provides a great foundation for retailers to invest in this seamless customer experience, reaching out to more consumers at once and making sales in more places.
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