As Bob O'Donnell of TECHnalysis Research points out, Toshiba is a niche PC vendor — fifth in the United States, with a 6.5 percent share, according to IDC — that could use an idea like this to distinguish itself from the competition. And the company may do just that: So far, no other PC vendor, including Hewlett-Packard and Dell, have publicly indicated that they, too, plan to use a hardware-based Cortana button.
O'Donnell said he's installed Windows 10 on a Surface Pro 3 and an HP Spectre, and found that the Cortana integration was "just OK." O'Donnell has hardy given up on Cortana at this point, though. "It's hard to pass judgement on that," he said. "They're going to keep working on it up until the last minute."
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