Macro-economic conditions and the state of the venture capital market are a little different today too. In the booming late 1990s, VC money flowed freely. Companies also required large investments because they had to build up their own IT systems to support their projects. Startups were building data centers because programs and applications had to be run behind a firewall.
Today, Wang and Sinha are able to use public cloud computing resources from the likes of Amazon Web Services, almost eliminating the need to buy expensive hardware. Cloud computing allows them to be more agile and to experiment with their services faster.
The mobile market is exploding now too. So many workers have mobile devices, which can unlock powerful productivity gains if they can use them for work purposes. But finding a balance between allowing the devices to be used while still giving companies control over their IT environments is a challenge.
Wang and Sinha have been thinking about that problem for a long time.
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