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The secret of Apple's design success: the humane interface

Dave Wiskus | Jan. 25, 2013
Apple's design philosophy boils down to reducing complexity. And the goal isn't enforcing simplicity for simplicity's sake.

For decades, some very smart people have spent a lot of time and invested a lot of energy into making people understand technology. It turns out that the real secret to making computers usable is to make them disappear. Our humanity is finally catching up with our technology.


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