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The 'sealed-box' Mac: Cutting-edge design or planned obsolescence?

Richard Hoffman | Aug. 21, 2012
Apple's new top-of-the-line 15-in. MacBook Pro, with its ground-breaking Retina display, is drool-worthy, says columnist Richard Hoffman. But it comes with a cost: There are no user-replaceable parts whatsoever.

The first Mac I ever bought for myself was a Power Mac 8500, circa 1995 -- ancient history now, but despite its uber-boring beige box, it was a truly great machine, able to do things that most PCs of the time could only dream of. In modern terms, it was the great-grandfather of a fully-loaded Mac Pro.

More to the point, almost every feature about it was upgradable, including the CPU, which was on a swappable daughtercard. That workhorse Mac saw heavy-duty daily use, including code compiling, video digitizing and 3D rendering and animation, for more than 10 years, while computer hardware and architecture advanced rapidly. I fired it up for this article, and it's still humming along. This longevity is noteworthy enough, but even better is that with its upgrades it could have been considered nearly state-of-the-art for most of its life. With memory finally maxed out at 1GB (for a machine that first shipped with 16MB), high-speed SCSI-3 drives, FireWire and a G4 CPU upgrade, it could even be induced to run Mac OS X 10.5. (No, I didn't do that myself, but it can be done.)

The non-upgradeable MacBook Pro

Enough nostalgia. Let's jump forward to June 2012, when Apple unveiled the new top-of-the-line 15-in. MacBook Pro, with its ground-breaking Retina display, a truly drool-worthy laptop if ever there was one. It's fast, powerful and stylish, setting the standard for what a full-featured yet highly portable laptop can be. But that gorgeous package comes with a cost. iFixit, in its teardown analysis, gave the Retina MacBook Pro the lowest possible score, 1 out of 10, for its almost complete lack of upgradeability. There are no user-replaceable parts whatsoever, including the battery or even RAM, which, in a trend begun with the MacBook Air in 2008, is directly soldered to the logic board. What's wrong with this picture?

With the case removed, the Retina MacBook Pro's innards are exposed. But what's still hidden are the traits that make this notebook virtually un-upgradeable.

Apple has long divided its offerings into "pro" and "consumer" lines, and this divide has only diverged lately, as an ever-growing proportion of Apple's revenues and profits have come from consumer-focused products such as iOS devices - the iPad and iPhone (and to a much lesser extent, Apple TV). While power users may need and want upgrades for Macs, consumers, usually replace their iPhones, iPods and iPads, with new devices rather than upgrading their current hardware. Updates happen at the operating system and application level. In short, these are all "sealed-unit" devices by design, with no hardware-level upgradeability.

The pro-level computers - the Mac Pro, the MacBook Pro, and the now-defunct enterprise-focused Xserve, have generally been more expensive than the consumer line, but also, in general, much more upgradable. They followed a very different design and replacement cycle philosophy. If you invested more than $10,000 in a loaded Mac Pro, you wanted to get as many years as possible out of it, and were more likely to add and upgrade the hardware over time instead of buying new, at least until there was no other option (as was eventually the case with my venerable 8500). As a result, the enterprise market and the Pro line of products has generally generated a smaller sales volume and profit, and therefore arguably has been of secondary priority for Apple. Case in point: note the lack of a major Mac Pro update in the recent product releases -- Apple says the Mac Pro is due for a more serious refresh in 2013 -- and the total disappearance of rack-mounted products (Xserve RAID and then Xserve itself) from the line-up.

 

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