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The sad state of Apple rumors

John Moltz | May 2, 2013
It's a weird time for those of us who've followed Apple rumors for years. (And I'm not the only one who has noticed.) At the risk of sounding like your prototypical hipster, today's rumors just aren't as good as they used to be. The devices that we hear whispers about now--a smartwatch, a television, a cheaper iPhone--seem lackluster compared to the rumored products of days past--products that, when they actually appeared, changed entire industries.

So, while we might be flying blind right now, don't assume that means Apple has nothing planned. And don't assume that what is planned is anything you've heard as a rumor. Before the iPod came out, nobody had any idea what it was. Before the iPhone came out, no one had any idea what it would look like, let alone how transformative it would be. A year before the iPad came out, people were speculating about an Apple netbook, for crying out loud.

On the company's most recent conference call with analysts, Tim Cook said that the company has some great products on tap for this fall. That might seem like a long time for us to poke at paltry speculation, but don't let the current sad state of rumormongering get you down. The magic can still happen without priming the pump for years.

And, remember: If you knew exactly what was going to happen, it wouldn't be magic.


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