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The ROI of free OS updates: Who wins, Apple or Microsoft?

Gregg Keizer | Feb. 4, 2014
Mavericks, Windows 8.1 hastened adoption, but what do the numbers really say?

Even then, Rubin qualified his take.

"But it's going to be harder to charge a large premium [for larger releases] under the trend of what Microsoft is trying to do with smaller, more frequent updates," Rubin said. "And when you think about it, Microsoft's not had that many must-have offerings on Windows that justify paid," he argued.

Any Windows come to mind?


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