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The promises of “Omni-Channel” retailing

Zafar Anjum | July 16, 2013
Clicks and bricks is the future of retail, says Anand Mehta, the director for Retail Industry at Motorola Solutions for SEA, India, Japan and Korea

So the way around it is obviously if you can't beat him alone you join him. You won't recover 100 percent but you will recover more than if you didn't address the situation. So that's how we go on about that.

As for the last part - transaction; one of the least hyped up thing about this solution is as much as you enable your consumer to do self-service, you are actually taking a load off your cashier lines. So in every retail format, transaction time is a huge issue.

There is a solution known as queue-busting that we deploy almost exclusively within hypermart and supermart formats because they are like restaurants. They do all their business every day within four hours. We need to get an uplift within those four hours where it matters but now you're getting your consumer into self-service which is an experience which he is requesting but also enabling your store operations. So we also expedite check-out.

Payment (is) anywhere, any time on the fly. This was then relative to the thing itself. The other thing that I wanted to call out definitely is that very prominent retailers are all having active POC discussions with us and we are in the phase of implementing pilots across the region so we will be able to share the references after the pilots are signed as being achieving all the KPI.


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