Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

The majority of American adults are now smartphone owners

Evan Dashevsky | June 7, 2013
According to a new poll from the Pew Internet & American Life Project, a majority of American adults (56 percent) are now smartphone owners. That's up a full 10 percent over a poll from February of last year, and 21 percent higher than a poll from May of 2011.

Men were more likely to own an Android than women (31 percent versus 26 percent), while women hold a slight advantage over men in regards to iPhone usage (26 percent for the ladies compared to 24 percent for the fellas).

In regards to age breakdown, there is a bell curve among iPhone users that peaks in the 25-34 year old bracket (34 percent) and then diminishes the higher up the age ladder you go (down to 11 percent for the 65+ age group). Meanwhile, Android usage by age forms a straight decline beginning at 43 percent for the 18-24 group and sloping with each group until hitting only 7 percent for the 65+ group. Since Android phones often have a lower cost of entry, it makes sense that younger (and therefore poorer) users would prefer Android phones and that the usage would drop from there.

White smartphone users were slightly more likely to be iPhoners (27 percent of all white mobile phone users are on iPhones versus 26 percent on Android), while Hispanic users were the flip and were only slightly more likely to be Android users (26 percent iPhone users versus 27 percent for Android). Meanwhile, black Android users (42 percent of all black mobile phone users) far outnumbered black iPhone users (only 16 percent).

The biggest takeaway from the poll is that smartphone in the United States are now the norm. The majority of adults are carrying small powerful computers with them and have access to the entirety of the Web almost anywhere they go. This represents a seismic shift in society from even only a few years ago as the virtual world creeps evermore into the actual.


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.