If you want to seem cool in school, you hang out with the cool kids.
It's that easy! Just go stand next to them. But try not to get beat up. No, Jimmy, don't touch the quarterba-JIMMY, NO!
OH, GOD, JIMMY!
That's probably the most important difference between Jobs and Cook: Jobs would know what to do, and I don't think Cook even sees the problem.
If there's one person to whom we'd turn to tell us the mind of Steve Jobs ...
Well, it sure wouldn't be Rob Enderle.
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