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The Macalope Daily: Insert fire-themed punny headline here

The Macalope | Sept. 10, 2012
Editor’s Note: The Macalope Daily is an exclusive benefit for our Macworld Insider members, but is being made available to all Macworld readers for a limited time. To learn more about this and other features, visit our Macworld Insider information page.

While Wednesdays announcements from Nokia and Motorola were probably shrug-inducing in Cupertino, Thursdays announcements from Amazon were more of the Why are my shorts riding up?! variety.

Amazon didnt reveal a phone or a set-top box as many speculated it would (not yet, anyway), but it did announce a murder of Kindles (not a lot of people know this, but Kindles and crows both take the same collective noun), including some 9-inch HD devices that are priced to move. Priced to move content, that is. (BOOM, PROFESSIONAL WRITER HERE.)

The Macalope has long wondered why everyone has to be making their own tablets, phones, and toaster-fridgesused to be that you would just try to be the best you can be and the kids would beat a path to your doorbut Amazon really seems to be getting it right. Because while its made its own platform, its still working hard to get on other devices.

Verizon Wireless to preload Amazon apps on select Android devices (tip o the antlers to Michael Gartenberg)

Amazon should not be concerned with selling Kindles. It should be concerned with selling content. And that is precisely what its doing. Kindles are a storefront for them, a means to an end, not the end itself.

The Macalope doesnt know how much Amazon has spent to date to make the entire Kindle line, but hed be very shocked if it came anywhere near the $12.5 billion Google spent to acquire Motorola, even without what it spent on its own before that.

Amazon has cleverly co-opted Android for its own purposes, leveraging the technology against Google. Thanks for the operating system and building up the developer base! Sorry you dont have as much content as we do! Ha-ha, not really!

While it was easy and correct to say that last years Kindle Fire was really more Googles problem than Apples, its a little harder to say that about this years models. Sure, it still makes things hard on Google, but Apples got to be wondering where its sweet price advantage went.

Well, it went to ads, thats where! Yes, the Kindle Fires are all ad-supported now. Thats the user-experience equivalent of a poke in the eye with a sharp stick for Apple customers, but itll probably pass muster with enough people to rack up decent sales. Itll be $200 less to get a 16GB 8.9-inch Fire HD than to get a current generation iPad. You could get an iPhone and a Kindle Fire HD instead of an iPad. Or, you could get a Kindle Fire HD and an infinite number of free Android phones. With an infinite number of contracts, of course.

 

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