Tech stocking-stuffers gaining, too
NPD also found that more shoppers began plowing back any savings in the tablets and other devices with additional purchases in accessories and cheaper devices. And not only are consumers buying more headphones and sound bars, but they're spending more, too.
Stephen Baker, the analyst in charge of the report, provided some examples on a related blog: the average price paid by a shopper for a multi-function inkjet printer prices was up 23 percent, PC monitors were up 2 percent, and memory cards climbed 30 percent from a year ago (but just to $13).
"To sum up we saw encouraging industry signs in this Black Friday report," Baker wrote. "Revenue growth across all the major large categories and accelerating revenue increases in the fastest growing mid-size categories, all combined with a slowing in revenue declines in some of the legacy categories, with the end result that Black Friday week sales delivered an impressive start to the holiday season."
Sign up for CIO Asia eNewsletters.