All these features won't come free, of course. Individual dealers will set their own prices for the added parts and services, but most will likely eat the cost of the module since they won't be able to service their accounts without it (or something like it). The IControl One won't be the only option these dealers will have, either. Remember, IControl isn't building the module, so there's nothing to prevent IControl competitors such as Alarm.com and Honeywell from reaching out to these same dealers with similar SaaS offerings.
I have no experience with Honeywell's product, but I've used IControl's product in the past (by way of ADT's Pulse system), and I currently use Alarm.com's (by way of Vivint's home-automation system). They're both very good from an end user's point of view. The sunsetting of 2G networks will give a broad swath of the home-security market an opportunity to expand into home automation, and that's the most exciting fact of all.
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