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The free-OS revolution: What Apple's Mavericks move means for Windows

Brad Chacos | Oct. 24, 2013
Apple's claim of revolutionizing pricing with OS X Mavericks isn't quite as revolutionary as claimed. The new-age.

With that in mind, note the free status of the Windows 8.1 update. If your hardware is compatible with One Microsoft's vision, you've already received a taste of the free upgrade gravy train.

You get a free OS! And you get a free OS! And you get a free OS! EVERYONE GETS A FREE OS!
Shifting to free OS updates for consumer users of Windows 8 just plain makes sense for Microsoft, if you consider the company's newfound religion as a device and services company, and how few everyday users pay to upgrade Windows anyhow.

I'd be shocked if Microsoft didn't follow down the path blazed by, well, Microsoft, yet claimed by Apple. Thanks to the mobile era, free desktop OS upgrades could be a very real part of the desktop's future as software gives way to services. Fingers crossed!


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