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The e-book is here to stay: MPH

AvantiKumar | Aug. 16, 2012
Malaysian bookstore MPH and Samsung release e-book app

Samsung MPHONLINE App Launch

PHOTO - Malaysian supermodel, Amber Chia (second from left) shows her new E-book about modelling to Dato' Ng Tieh Chuan (first from left), chief executive officer, MPH Group of Companies; YB Senator Datuk Maglin Dennis D'Cruz (second from right), Deputy Minister, Information, Communications and Culture; Datuk Abdullah Bin Abdul Rahman (first from right), director, MPH Group of Companies.

To meet the demand for e-books, Malaysian bookstore MPH and digital media solutions provider Samsung have released MPHOnline App for Android and Samsung devices.

"The e-book is here to stay and this is the next step in the evolution of books and publishing," said MPH Group chief executive officer, Dato' Ng Tieh Chuan, during the launch on 13 August 2012. "We are increasingly becoming a borderless world because of the Internet. This does not mean MPH is going completely digital but it helps complement our store presence as we aim to grow the brand beyond our shores."

"Mobile apps have grown to become one of the most important aspects of the mobile experience," said Samsung Malaysia Electronics head of mobile phone division, Vincent Chong. "Our collaboration with MPH is one of the many initiatives we have undertaken to enrich the Samsung Apps ecosystem, providing consumers with a myriad of apps to suit their lifestyle. Designed to offer users increased convenience, the MPHOnline App offers users great variety of content within an easily navigable system."

Chong said the free app, which can be found on Samsung Apps store, will allow users to browse and purchase titles in US currency.

The conversion of books to digital format was undertaken by MPH Digital, established last year as an e-book publishing division under MPH Group Publishing with the goal of publishing e-books for the local and global market.


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