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The connected car's consumer future: GM OnStar 4G LTE can find donuts, parking, or a hotel

Melissa Riofrio | Jan. 5, 2015
Maintenance alerts. Coupon offers. Even Priceline room reservations. Using connectivity to help drivers find services is a big part of GM's plans for its OnStar program and its growing fleet of 4G-LTE-enabled cars.

Early this year, GM will also begin a partnership with hotel booking site This won't be something you can do yourself through your car, but an OnStar rep will be able to go through Priceline data, help you choose a hotel, and make the reservation for you.  

I have no doubt that OnStar 4G LTE subscribers will enjoy these services and whatever others GM is cooking up. After all, does anyone miss the days of fighting with an unruly paper map, wondering where to find lunch in a strange place, or worrying about car breakdowns? Of course not. I also expect that as more car companies roll out 4G LTE cars, we'll see similar offerings from them as well. 

And yet...say you've paid GM for the car with 4G LTE and the OnStar subscription, and you're paying AT&T for the data plan. The idea that you've paid for all that for the privilege of paying for yet more things might make perfect sense in our capitalist, consumerist society, but it seems relentless, too. 

As connected cars bring the consumer experience straight into the passenger compartment, it's important to drive into this new world with both eyes on the road. What do you think about the promise of connected cars? Let us know in the comments. 


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