The Alpha is first a tremendous deal for someone looking to dip a toe into glorious PC gaming. It's got enough grunt to play games at 1080p medium or high (which is still better than most console games in visual quality) and it pulls double-duty as a nifty little HTPC. Add a Logitech K400 or K800 keyboard, and you just promoted your HDTV from so-called 'smart' to an Ivy League valedictorian. Let's also remember that Alienware is the company that jump-started the whole microtower phenomenon a few years ago with its Alienware X51, and now multiple vendors are playing there.
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