Is that journalism or just a brilliant disguise?
Let's face it, companies acting as publishers are trying to fool readers with ambiguous blogs and native advertising masquerading as journalism. While I'm glad journalism skills are valued at marketing departments, and colleagues who had been laid off are finding gainful employment, it's more than a little sad to see once-crusading truth seekers participating in this facade.
Then Allie Townsend, managing editor of Facebook's communications department and former social media editor at Time Magazine, shows a video of a man with a camera talking to people on the street. For a moment, I feel the warmth of truth about to wash over me. But this man is telling emotionally uplifting stories; "It's not about negative stories from a content marketing perspective," Townsend reminds me.
And I realize these aren't the stories on Mission Street.
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