And this is all for simply using Bing during the course of your day.
2. Search quality: as good or better than Google's
I wouldn't even mention Bing Rewards if Bing itself wasted your time. But it doesn't. My personal belief is that Bing delivers slightly more useful information than Google in general search. And don't worry: Using Bing still means that you can use other Google services, like Gmail, as often as you'd like.
If I search for a term like "Notre Dame football," Bing makes better use of that vast, white space on the right side, displaying contextual information about the school, its history, news, and more. (Both engines show me the recent scores, but Google's card displays a more complete upcoming schedule.)
Bing's lead widens when you search for celebrities, as it includes videos as well as images and biographical information. And though Microsoft could do a better job highlighting this information, Bing provides one-click links to a celeb's social media pages for what they're thinking about, right now.
There are exceptions, of course. One of Bing's odd quirks is an inability to list the home page for Windows Phone Central as the top search result. But, in general, Bing performs as well or better on most of my common, day-to-day searches than Google does.
3. Bing gets the picture
That goes for image searches, too. Bing was first to implement the "infinite scroll" in Bing Images, where users could simply scroll and scroll and never reach the "end" of their search results. Today, Bing's image search adds an extra layer of search filters that Google users must drill down to find, including options to show only pictures with faces, for example, or display images in a particular layout. And if you need to find a licensed photo to illustrate a newsletter, Bing makes that information more easily accessible than Google does.
About the only reason to use Google's image search if you're hunting down animated GIF images, as this is an option Bing has yet to offer.
Keep reading to see how Bing gives you more video search results than Google.
4. Bing shows more video, if you can bear to look
For whatever reason, the conventional wisdom is that Bing is the porn search engine of choice. Wander through some of Reddit's Microsoft forums, and it'll eventually come up. Heck, The Daily Dot even dedicated an entire article to it.
Part of the reason is that, even with filtering turned off, Google now takes a rather puritanical attitude toward filtering copyrighted videos, while Microsoft has adopted a more libertarian approach. Bing simply shows you videos about your search topic from around the Web, whether it be "baseball" or "boobs."
Sign up for CIO Asia eNewsletters.